Business man reading newspaper
There are a variety of ways that the newspaper is helpful to business people.
Here are a couple:
1.) Business owners pay a lot of money to advertise in the news so that all of the subscribers hear about their company and/or its products. If your business is covered in the news, that is basically free advertisements. Every time that your business is mentioned in the news, all of the people reading (or watching) the news are exposed to your company. Examples of how this is currently being done well include Elon Musk of Tesla and Jeff Bezos of Amazon.
- Entrepreneurs should as a rule of thumb avoid news except the ones concerning their industry and regulations
- News is a waste of time and mindshare
- Read books instead - Traction, 22 immutable laws of branding, Steve Jobs, Shoe Dog etc
- Also YCombinator’s channel is the best resource ever
- And then read the Startup Playbook by YC
You’re better off avoiding all news.